David Trumper
Senior Copywriter
Beauty brands
Here are some of the beauty brands I've worked on, starting with these Neutrogena ads which have a premium feel, with copy around product pairings, use cases and clear benefits.
Beneath that, something completely different. Aussie is one of the most fun beauty brands I get to work on. In this festive campaign, I harnessed their confident tone of voice, while also calling out some benefits as succinctly as possible.
While not the most creative copy in the world, I wanted to include these ads for La Roche Posay, as they are a study in picking through lots of key claims - sometimes complex - then choosing and/or rewording the copy that's most important, still offering cut through and retaining their original meaning.
I love the use of bold, direct copy and questions for the reader, alongside arresting visuals. These ads for Clairol are pretty striking if you ask me.
How to's, '4 steps to's' and 'what's your...?' are great ways of engaging people as they're scrolling through their feed. Mix in with some playful copy and you end up with this cool campaign I worked on with Batiste.
Working on this campaign for Mac Cosmetics, I had to be fully au fait with the trends I was referencing. If I wasn't it would be obvious and the ads would lose credibility. I'm proud of these, and I think they look great. And beneath this, the elf cosmetics ads also tapped into trending eye make up themes.
