top of page

Fashion brands

Here are two sets of ads with copy that reflects each brand’s tone of voice. The Athleta campaign from a couple of years back has a back to school/back to life post-Covid focus. Below that are some examples from two separate holiday campaigns for Koolaburra.

Screenshot 2024-09-03 at 10.17.20.png

I absolutely love these ads I wrote for Macys' On 34th line. The brief was to highlight 'a new collection designed for and with real women, that's true to your body and your truth' and I had the added complication of including the 'comfy fall outfits' trend where possible. The result is these breezy, positive ads with super snappy copy and lovely imagery to boot.

Screenshot 2024-09-04 at 15.40.44.png

These Sweaty Betty ads have all the RTBs the client wanted to include, pockets and all, but I've tried to add some copy that's actionable, aspirational and educational - sometimes all three. Below that, the Marc O'Polo ads demonstrate my ability to write short, impactful copy for fashion brands.

bottom of page