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Here's what I've been working on, agency side...

While working as a Senior Copywriter agency-side, I've worked on literally hundreds of global brands (which sounds like an exaggeration, but isn't), across all verticals, and juggling a different set of editorial and brand guidelines every time.
 

What you see here is a small sample of what I've worked on. I can only show work where the client has agreed for the work to be published on external websites, but have anonymised in places to show more.

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In terms of the process, the briefs we receive generally come with a sense of what the brand wants to say, along with some editorial and brand guidelines. It's my job to come up with new lines (or tweak existing ones) that are appropriate to the audience and the platform's best practices.

Please do dive right in, and if there's anything you'd like to see from me that you can't see, please let me know.

Omaze

Concept development, copywriting
I worked with the Omaze US team for a year, working on a range of promotions across social and email.

Omaze_logo_edited.png

Global HR/finance brand

Concept development, event copy, content strategy 

Created a set of ideas for delegate gifts.

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Global wellness brand

Campaign copy, content strategy
Reframing brain health from wellness to performance for a time-poor B2B audience.

Selection of sports brands

Brands I've worked with include Adidas, New Balance, Champion, Propel Fitness, Decathlon and Smartwater.

Sports Shoes

Selection of health brands

Brands I've worked with include Kotex, Vicks, Pampers, Canesten, Claritin, Always and the Calm app.

Wellness Products

Selection of fashion brands

Brands I've worked with include Burberry, Koolaburra, Crocs, Banana Republic, Gap and Urban Outfitters.

Fashion Portrait

Selection of home brands

Brands I've worked with include Glade, Raid, Homebase, Home Depot, Bissell and 3M.

Home Decorations

Selection of food & beverage brands

Brands I've worked with include McDonalds, Starbucks, Hellmanns, Coca-Cola, Magnum, Philadelphia and Kelloggs.

Chopping Vegetables

Selection of travel brands

Brands I've worked with include British Airways, Visit California, Visit Britain, Southwest and Norwegian.

Travelling in America

Selection of beauty brands 

Brands I've worked with include Neutrogena, L'Oréal, Estée Lauder, Dove, Tresemme, Aveeno and Aussie Hair.

Beauty Blender Sponge
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