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Here's what I've been working on, agency side...

While working as a Senior Copywriter agency-side, I've worked on literally hundreds of global brands (which sounds like an exaggeration, but isn't), across all verticals, and juggling a different set of editorial and brand guidelines every time.
 

What you see here is a small sample of what I've worked on. I can only show work where the client has agreed for the work to be published on external websites.

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In terms of the process, the briefs we receive generally come with a sense of what the brand wants to say, along with some editorial and brand guidelines. It's my job to come up with new lines (or tweak existing ones) that are appropriate to the audience and the platform's best practices.

Please do dive right in, and if there's anything you'd like to see from me that you can't see, please let me know.

Beauty brands

Brands I've worked with include Neutrogena, L'Oréal, Estée Lauder, Dove, Tresemme, Aveeno and Aussie Hair.

Beauty Blender Sponge

Sports brands

Brands I've worked with include Adidas, New Balance, Champion, Propel Fitness, Decathlon and Smartwater.

Sports Shoes

Health & wellness brands

Brands I've worked with include Kotex, Vicks, Pampers, Canesten, Claritin, Always and the Calm app.

Wellness Products

Fashion brands

Brands I've worked with include Burberry, Koolaburra, Crocs, Banana Republic, Gap and Urban Outfitters.

Fashion Portrait

Home brands

Brands I've worked with include Glade, Raid, Homebase, Home Depot, Bissell and 3M.

Home Decorations

Food & beverage brands

Brands I've worked with include McDonalds, Starbucks, Hellmanns, Coca-Cola, Magnum, Philadelphia and Kelloggs.

Chopping Vegetables

Travel brands

Brands I've worked with include British Airways, Visit California, Visit Britain, Southwest and Norwegian.

Travelling in America
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