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Here's what I've been up to...

My jobs

in copy

 

Senior Copywriter, The Online Studio

March 2020 - present

 

  • Lead copywriter at this leading content design agency, devising concepts and writing advertising copy for global brands across various verticals and platforms. 

  • Work on multiple quick-turnaround briefs at any time. As an example, brands worked on in one recent month alone included Google, L’Oréal, Kellogg’s, Pampers, Fairy, Always, Danone, Nivea, Autotrader and Hilton. 

  • Work with other external clients on a retained basis. Currently working with a global business that specialises in finance, HR and planning solutions as an extension to their existing copywriting team. 

  • Manage a team of copywriters. 

  • Work with designers to maximise impact of designs. 

  • Work on marketing and brand communication for the agency. 

 

 

Senior Copywriter, NIUM 

June 2019 – March 2020

 

  • Brand guardian for all copy written by NIUM’s consumer business, including UX copy, social and emails. 

  • Devised creative campaign ideas, and wrote blog content; also managed third-party content partners. 

  • Created a messaging and positioning framework for NIUM’s rebrand. Developed brand guidelines and tone of voice, and rolled out across the business. 

 

Senior Creative Writer / Creative Copywriting Manager, Dixons Carphone 

​January 2018 – June 2019

 

  • Led a team of creative writers, devising and developing creative concepts for DC’s leading brands, Carphone Warehouse and Currys PC World – and sister brands iD Mobile, Team Knowhow and Dixons Travel. 

  • Worked on briefs from various stakeholders/clients across the business. 

  • Worked on CRM for all brands, writing emails for our millions-strong customer database. Also wrote
    editorial copy (including articles for TechTalk and Lowdown blogs and in-store leaflets) and in-store POS.
    Also wrote copy for social channels, as well as OOH, print and radio advertising. 

  • Worked closely with design team and brand team to ensure everything created was in line with our five
    brands’ tone of voice. 

Creative Writer, Smooth, Classic FM and LBC at Global Radio 

March 2016 – January 2018

  • Devised and developed creative concepts for broadcast on Smooth, Classic FM and LBC.

  • Wrote and produced a range of on-air content, including sponsored promos, programme trails and ad-filler

    content. Also wrote presenter live reads.

  • Placed trails and other production within the schedule to achieve a seamless, slick sound.

  • Directed voiceover sessions with presenters and regular station voices. Cast external VO talent.

Copywriter / Editor, World First 

​July 2013 – February 2016

  • Wrote web content, including pages with a specific SEO focus, blog content, CRM and advertorial content -

  • including for wraps in national newspapers and copy for trade press.

  • Wrote copy for social and digital adverts, working alongside brand and design teams.

  • Proofread copy, wrote press releases and internal comms.

  • Project manager on video campaigns, including a series of client testimonials.

Other jobs
Education
My previous life in radio

2005-13

 

Before I started copywriting full time, I spent eight years in radio, as a presenter, producer and programme manager. On major stations across the South, I presented shows at breakfast, drive and elsewhere across the schedule. I led programming teams, pitched promos to clients, and wrote programme trails and ads. The highlight? Getting to present a week of shows from Jamaica, and another week of shows from Bermuda.

 

 

Stadium announcer, Portsmouth FC

2013 - present

 

I am the voice of matchdays at Fratton Park; this includes welcoming teams onto the pitch, announcing lineups, goals and subs, introducing video content and conducting live in-vision interviews.

PG Dip, Broadcast Journalism. London College of Communication (part of University of the Arts, London)

2006-07

BA (Hons) Media Studies. First Class. University College Chichester

2002-05

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