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Here's what I've been up to...

My jobs

in copy

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Senior Copywriter, The Online Studio

​March 2020 - present

 

  • Lead copywriter at this leading content design agency, devising concepts and writing advertising copy for global brands across various verticals and platforms. 

  • Work on multiple quick-turnaround briefs at any time. As an example, brands worked on in one recent month alone included Google, L’Oréal, Kellogg’s, Pampers, Fairy, Always, Danone, Nivea, Autotrader and Hilton. 

  • Work with other external clients on a retained basis. Currently working with a global business that specialises in finance, HR and planning solutions as an extension to their existing copywriting team. 

  • Manage a team of copywriters. 

  • Work with designers to maximise impact of designs. 

  • Work on marketing and brand communication for the agency. 

 

 

Senior Copywriter, NIUM 

June 2019 – March 2020

 

  • Brand guardian for all copy written by NIUM’s consumer business, including UX copy, social and emails. 

  • Devised creative campaign ideas, and wrote blog content; also managed third-party content partners. 

  • Created a messaging and positioning framework for NIUM’s rebrand. Developed brand guidelines and tone of voice, and rolled out across the business. 

 

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Senior Creative Writer / Creative Copywriting Manager, Dixons Carphone 

​January 2018 – June 2019

 

  • Led a team of creative writers, devising and developing creative concepts for DC’s leading brands, Carphone Warehouse and Currys PC World – and sister brands iD Mobile, Team Knowhow and Dixons Travel. 

  • Worked on briefs from various stakeholders/clients across the business. 

  • Worked on CRM for all brands, writing emails for our millions-strong customer database. Also wrote
    editorial copy (including articles for TechTalk and Lowdown blogs and in-store leaflets) and in-store POS.
    Also wrote copy for social channels, as well as OOH, print and radio advertising. 

  • Worked closely with design team and brand team to ensure everything created was in line with our five
    brands’ tone of voice. 

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Creative Writer, Smooth, Classic FM and LBC at Global Radio 

March 2016 – January 2018

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  • Devised and developed creative concepts for broadcast on Smooth, Classic FM and LBC.

  • Wrote and produced a range of on-air content, including sponsored promos, programme trails and ad-filler

    content. Also wrote presenter live reads.

  • Placed trails and other production within the schedule to achieve a seamless, slick sound.

  • Directed voiceover sessions with presenters and regular station voices. Cast external VO talent.

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Copywriter / Editor, World First 

​July 2013 – February 2016

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  • Wrote web content, including pages with a specific SEO focus, blog content, CRM and advertorial content -

  • including for wraps in national newspapers and copy for trade press.

  • Wrote copy for social and digital adverts, working alongside brand and design teams.

  • Proofread copy, wrote press releases and internal comms.

  • Project manager on video campaigns, including a series of client testimonials.

Other jobs
Education
My previous life in radio

​2005-13

 

Before I started copywriting full time, I spent eight years in radio, as a presenter, producer and programme manager. On major stations across the South, I presented shows at breakfast, drive and elsewhere across the schedule. I led programming teams, pitched promos to clients, and wrote programme trails and ads. The highlight? Getting to present a week of shows from Jamaica, and another week of shows from Bermuda.

 

 

Stadium announcer, Portsmouth FC

​2013 - present

 

I am the voice of matchdays at Fratton Park; this includes welcoming teams onto the pitch, announcing lineups, goals and subs, introducing video content and conducting live in-vision interviews.

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PG Dip, Broadcast Journalism. London College of Communication (part of University of the Arts, London)

​2006-07

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BA (Hons) Media Studies. First Class. University College Chichester

​2002-05

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