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NIUM Foreign Exchange

I worked as a Senior Copywriter at the foreign exchange firm NIUM - predominantly on their then consumer brand InstaRem - where I set up new tone of voice and editorial guidelines, and rewrote most of their customer communications.

Website content refresh

Here are some examples of refreshed landing page copy I wrote, aligned with a new, accessible, professional yet modern tone of voice. This was a massive departure from what had gone before, which was somewhat dated and in need of a more succinct approach.

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