David Trumper
Senior Copywriter
Food & beverage brands
I've done loads of work for food and bev brands. Here's just a flavour. (You're welcome.)
The brief for this Starbucks job was to highlight their products' on-the-go benefits, and their flavours.
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Below that, the Kraft copy celebrates the non-cooks, making great food accessible in an informal way.
This is a carousel of creatives for Hellmann's, running on Pinterest. Users start in the middle and swipe either way based on their preference. Here I used the 'pick a side' copy to tie in with the football content. This is as much about the click through as much as it is about consumers spending time with - and engaging with - the brand.
This campaign for Malibu taps into the Pinterest Predicts trend 'Tropic Like It's Hot' - the challenge here is to weave that copy in as naturally as possible, but still meet the overall brand objectives, in this case to get people to click through and try Malibu cocktails in the summertime.
Next up, we've got a campaign for Oscar Mayer that taps into summer and grilling themes, while highlighting their new flavours. The challenge here is to find new ways of presenting the same themes.
This campaign for Wheat Thins was all about positioning their product in an evening occasion. Their fun tone of voice was great to work with, and though this went through a few rounds of amends, my copy was largely untouched throughout.
