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World First

As World First's only dedicated copywriter, I worked on a vast amount of varied copy, from simplifying customer journeys through the website to writing customer emails, social media content, editorial content and writing copy for a new brand launch.

Long form guides

I worked with a designer to create long form guides around starting a business, buying foreign property, and magazines aimed at online sellers. I wrote much of the copy myself, and curated contributions from other writers, proofing and editing for style. Here are a few examples. 

Ads for inflight magazines

Client event invite tying in with our brand mascot, Mr. First

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Direct mail examples

Customer testimonials

SEO content

Careers booklet copy

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