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Home & garden brands

The Homebase ads are based around an outdoor dining theme, with reference to hosting, and featuring their products front and centre. The ABI Interiors ads are all about bringing a sense of luxury to shower time, with copy around ‘elevating’ shower time (who wouldn't want to do that?), and themes around sanctuary.

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For this campaign for 3M, I've tapped into home decor trends to give it even more cultural salience. 'Vintage' decor and 'heavy wall art' were two of the trending terms when these were published.

For this campaign for Raid, I've been sure to include all their important RTBs, but set within two different moments - long weekend hosting and back to college.

Here's a campaign I worked on for Yankee Candle. This is a quiz ad which users can take within Pinterest, designed to let the Pinner spend some time with the brand. This one is based around autumn vibes, and a candle to match. I wrote the ad copy, the questions and the result copy.

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