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David Trumper
Senior Copywriter
Health & wellness brands
These first two campaigns are both from 2023. I loved working on this Pampers job, all about supporting mothers on Mother’s Day and beyond. And for Pepto, I used their playful tone of voice, while educating on the product benefits within a Halloween and Holiday setting (we also did Diwali, BBQ season and Thanksgiving campaigns for them).
This job for Aleve shows how copy can be framed in alternative ways to hit differently with different people. So the first carousel on the left and the static in the middle deals directly with pain relief, while the asset on the right takes a more emotional approach, but still getting across the pain relief benefits. I've actually taken a similar approach with Claritin, above.
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