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Senior Copywriter, concepts, strategy
Global SaaS platform for HR, finance and planning
Concept development
Event copy
Content strategy
2025
- Created a series of concepts for a delegate gift that is dropped on seats at an Australasian Talent Conference, aimed at HR executives - designed to drive awareness and engagement around a new product
- Worked with designer to bring a visual reference alongside the description and copy
- Presented concepts to client, then built out the preferred route
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