GLOBAL WELLNESS BRAND

Campaign copy
Content strategy

2026

- Exploration of three creative routes, each reframing brain health from wellness to performance for a time-poor B2B audience
- Worked with designer to ensure copy and design worked together
- Presented concepts to client, then built out the preferred route
- Creating headlines, subs and other supporting messaging - including longer body copy - for a range of channels include paid social, website, app and email

Route 1 - The new bottom line
This route leads with the economic case for brain health. Mental wellness is a growth lever, not a cost

Route 2 - Your business is its brains
This route claims the "brain-positive" territory already circulating at the highest levels of business and policy

Route 3 - Your most valuable resource
Inspired by the "brain capital is the new oil" framing, it positions cognitive health as a strategic resource on par with any other business investment.